Branding - The Power of Taking a Stand

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Former Chief Creative Officer at ad agency, Widen and Kennedy, Colleen de Corsi has helped scale organizations avoid this pitfall. Staying relevant doesn't mean appropriating a cause to get attention. It means using the strength of your brand to amplify messages that are important to you and your customers.

Branding is at the heart of any organization’s identity, product, and mission. It's the narrative you weave throughout your scale journey. That’s why brand relevance isn't a nice-to-have — it's a need to have. This special episode of Masters of Scale shares key branding lessons from Nike, Disney, the U.S. Olympic and Paralympic Committee, and more. Applying these insights can amplify your momentum, whether your brand is just starting out or firmly established. By refreshing your brand in dynamic ways, you'll make it relevant and keep it relevant.

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