2min chapter

The Journal. cover image

Who Wants Non-Alcoholic Beer? Everyone, Apparently.

The Journal.

CHAPTER

The Shift Towards Non-Alcoholic Beer: A Personal Journey

This chapter explores Anheuser-Busch's target of achieving 20% of global beer sales from non-alcoholic beverages and the evolving landscape of the beverage industry. It features the personal journey of a key figure in the non-alcoholic beer market, revealing the challenges and triumphs experienced along the way, aided by a strong support system.

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