The Rise of Non-Alcoholic Beer

Non-alcoholic beer has emerged as the fastest growing category within the beer market, with one company at the forefront of this trend. Athletic Brewing, founded by Bill Schufeldt, has become a standout in this industry, even outselling alcoholic beers at Whole Foods. The shift in consumer behavior towards health-conscious choices and the desire for better-tasting non-alcoholic options have driven the success of Athletic Brewing. Its success showcases the untapped potential of the non-alcoholic beer market.