How to Write a Good Email

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Every word is critical and don't include a single one that'll halt momentum, thrust and drag. If it sounds like an email, rewrite it. The more what you write sounds like a real person talking to them, the more likely they're going to engage. You already know good cadence. You speak with it. Your sentences rise and fall. Make sure your writing is easy to read.

Today, we'll talk about people. An old boss of Brian's said the best way to see into the future is to see the present in higher resolution than anyone else. Understanding people - yourself and your customer - will let you understand their behavior. This will let you better predict how they'll act than anyone else and build for it.

We talk through a cold email that'll get you customers to speak with and a method to make sure you're unbiased in what you hear.