Planet Fitness Is the Smartest Business Model in the Fitness Industry

Planet Fitness is the smartest business model in the entire fitness industry. Most people coming there, you know, a six year old woman and she'll be on a treadmill or a stationary bike for an hour. And that's that's it's brilliant. These guys have figured it out. They discourage anybody from helping anybody out. It just precludes interpersonal communication. I mean, who is going to stop a $10 a month bank?