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Join me, Nik (https://x.com/CoFoundersNik), as I sit down with Emily Holdman (https://x.com/emilyleldridge), managing director at Permanent Equity. Emily shares her journey from journalism and economics to becoming a leader in acquisitions with a no-intention-to-sell philosophy. In this episode, we focus on intrapreneurship - the art of being entrepreneurial within a larger company, and why it’s a viable but often overlooked path to success. We discuss how Emily evaluates businesses, creatively solves problems in deal-making, and balances risk and opportunity while thriving in a non-founder role. If you’ve ever wondered how to make an impact without starting your own business, this episode is packed with insights you can’t miss.

Questions this Episode Answers:

• What is intrapreneurship, and why is it a viable path to success?
• How can you thrive as an entrepreneurial thinker within a larger company?
• What strategies does Emily use to evaluate businesses and balance risk?
• How can creative problem solving enhance deal-making and acquisitions?
• Why might a non-founder role offer unique opportunities for growth and impact?

Enjoy the conversation!
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This week we covered:

00:00 Highlights
00:34 Introduction and Background
00:48 Early Career and Internships
01:49 Transition to Permanent Equity
03:49 First Major Acquisition
05:15 Role Evolution and Business Growth
08:06 Navigating the Great Recession
09:51 Curiosity and Problem-Solving
15:58 Professional and Personal Reflections
21:42 Planning for Uncertainty in Business
22:15 The K-Shaped Recovery Post-COVID
23:26 Creativity in the SMB Community
24:42 The Importance of Self-Awareness in Business
29:19 Advice for Aspiring Entrepreneurs
33:50 Evaluating Business Models and Industries
40:33 Perma nent Equity's Future Ventures