22min chapter

Guy Kawasaki's Remarkable People cover image

Getting to Possible: William Ury's Roadmap for Transforming Conflicts

Guy Kawasaki's Remarkable People

CHAPTER

Negotiating Success: Lessons from a Bestselling Book

Explore the journey of a bestselling negotiation book and the tactics used to promote it, including endorsements from influential figures and innovative marketing strategies. Learn about the importance of addressing basic human needs in negotiations, reframing negotiation as a daily skill, and giving a book a catchy title. Discover strategies for improving negotiation skills in everyday life, emphasizing listening over talking and understanding core interests for successful conflict resolution.

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