How to Create a Compelling Message That Practically Forces Prospects to Stop What They're Doing and Take Notice
Dan Kennedy's Magnetic Marketing Podcast
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The New Kim Kardashian Lookalike in TV Commercials
For 60 some odd years, new and improved has worked in advertising. There's profound specificity and personal relevance. Celebrities are essentially brand licensors more than they are anything else. Old Navy is being sued by Kim Kardashian because they're running TV commercials with a Kim Kardashian lookalike in them.
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