#38 - Adapting to a new age of buyers by optimizing for experience vs close rate (Joe Caprio, Co-Founder @ Reprise)
30 Minutes to President's Club | No-Nonsense Sales
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How to Get a Customer to Admit They're Broken
The new hotness in B2B SAS marketing is ungated content. But it's dying, and buyers are getting used to gator content. The entire market is customer led until they meet a human being. It doesn't have to be a demo, but it has to be some form of education.
Play episode from 14:30
Transcript
