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Lessons from Rushika Fernandopulle, Iora Health, on transforming healthcare by building new models of primary care

Pear Healthcare Playbook

CHAPTER

How to Start a Direct Primary Care Practice

Roxanne Jones: We had to break out of this fee for service model. How did we attract people? It's good old fashioned boots on the ground. She says they hired a health coach who helped patients engage with each other. Jones: They don't need to know anything about healthcare, all they can do is connect another human being.

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