Too big tech: is Alphabet approaching a growth ceiling?
Economist Podcasts
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Alphabet's Growth Challenges
This chapter analyzes Alphabet's recent performance as part of the broader tech industry and the challenges it faces in maintaining high growth rates. It discusses the impact of market maturation in digital advertising, competition from new platforms, and Alphabet's strategic investments in AI and cloud computing. The chapter highlights both the potential for future growth through AI advancements and the likelihood of continued slow growth in the near term.
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