#48: Redefining ICP: The Real Deal
gtmPRO
Exploring the Depths of Market Fit: Beyond Vertical Classification
This chapter delves into the intricate aspects of vertical market alignment, focusing on both observable and non-observable attributes that influence a company's suitability for a solution. It highlights the significance of uncovering hidden factors that shape decision-making, essential for developing impactful marketing strategies and relevant use cases.
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