Understanding Your B2B Customer Needs -- Ike Singh Kehal // Social27
MarTech Podcast ™ // Marketing + Technology = Business Growth
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Product-Led Referrals - Is That What You Need to Do to Grow Leads?
When someone is already in market and by the time companies like us get to know of them, they're pretty much 50, 60% down in their buying cycle. Events is a great example of a way that you can nurture someone, inviting them to an event, talking about what the event was. It creates content. You could repurpose that and share it with them. A lot of our sales are actually product-led referrals, virality.
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