Driving the Digital Flywheel at Target, with David Glaza, Founder & CEO of Retail Media Agency DIGITS
Unpacking the Digital Shelf
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Target's Target Scorecarding Strategy
Target is one of those retailers that really doubled down on the scorecarding and making sure that all the content is present. Target Circle, formerly Carwheel, is the most robust digital coupon platform for any other proprietary retailer. And so that's one thing we push on brands quite a bit as well. But you have to devote the energy and time to do that as a brand or a sales team or a shopper team.
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