3min chapter

Marketing Against The Grain cover image

The Future of Marketing, Disruptive Business Models, Growing in Unfair Ways

Marketing Against The Grain

CHAPTER

What Are the Things I Could Not Live Without?

In practice, though, you have a central not a market in ops team. Write marketin ops teams are actually for your systems. Build all the systems that make your marke, your marketing stock, your go to market tex stack work. You have central operations and strategy team that create alignment across metins,. They own strategic projects. Information flows to thike, flows to you, flows across a team.

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