
095 - The Backfire Effect - Part Three
You Are Not So Smart
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The Backfire Effect
The backfire effect, they believed, must have some natural upper limit. For those who received 10 to 20% negative info, that info backfired. And it made those people love their candidate more so than if they got no negative information at all. The other folks with a little bit of negativity are still perfectly happy with the candidate that they started with.
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