3min chapter

On Brand with ALF & Rory Sutherland cover image

Beelivery: Rory explores the phenomenon of the grocery home delivery service

On Brand with ALF & Rory Sutherland

CHAPTER

Is This Really a Profitable Business or a Social Service?

"This isn't just a commercial imperitive. It's actually a very, very valuable social service in the sense that it allows people to order food on line for more elderly relatives," he says. "And i think we shouldn't forget this. This is actually a, you know, it's business, but actually it's a significant social benefit for a lot of people."

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