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2min chapter
SiriusXM’s 360 strategy with CEO Jennifer Witz
Decoder with Nilay Patel
The Future of SiriusXM
I would say we have a lot of different models out there, and I'm not sure we've found the right one. There's no sort of consistent model across the board that we point to. Part of it ties back to what the creator wants, right, or the talent. And where we have changed the model over time is something like you said with Team Coco,. We actually bought the company from Kona O'Brien. He's stayed very close to obviously producing his very popular podcast, Kona Needs a Friend but also has more exclusive content on SiriusXM.
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