
Salesmen Beat Engineers at Politics
The Political Orphanage
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How to Communicate Well With People Who Are All
"If you're not at a Donald Trump level being able to emotionally communicate with your base audience, that's going to be very, very difficult for you to succeed," he says. "I think what you really realize about the best politicians generally are very good at touching the emotions of people who are in their constituency." He adds: "It's no trick. We're not talking about who's the best president to move us forward into the future".
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