How I Built This with Guy Raz cover image

Framing the future of eyecare with Neil Blumenthal and Dave Gilboa of Warby Parker

How I Built This with Guy Raz

CHAPTER

Navigating Retail Expansion

This chapter focuses on a retail business's growth into physical locations in the U.S. and Canada, highlighting customer convenience and service enhancements like eye exams. It analyzes the costs of brick-and-mortar versus e-commerce operations and discusses the evolving marketing strategies necessary for customer engagement. Through their experience, the speakers emphasize the significance of in-person shopping and customer relationships as vital to enhancing the overall business strategy.

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