RV E1 - MUST LISTEN: The Pilot | Revenue Vitals
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What Is Revenue?
What is revenue? Rnd, the scientific process of advancing revenue programs from concept to fully integrated into your revenue system. Using a five step process very similar to how companies execute product r and that starts at phase one, an experiment with no proven results. And then methodically moving that with clear exit criteria and stages across five stages until it's delivering more than a million dollars in pipe line every quarter consistently. So this is the overall process. Most companies, whether they're using internal resources, going out an hiring some performance marketing agency, or whatever else they're doing, they launch a programme, and they assume that it's in phase five on day one. They've never run it before
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