The book is about managing an unpleasant thing, but also a kind of crisis that generates that kind of magic. One dead line that seemed very interesting to me was black friday. And i wanted to see what it looked like on the ground. I got a job as a seasonal salesman and worked through black friday itself. It's some huge portion of a most big box retailer's revenue for the year. But they were really into it. They took training sessions very seriously. We had full staff meetings every day beforeblackfriday. The stores are totally different now when there weren't so many people in them at all. You don't have the chaos and trampling and all the bad