In this Marketing Over Coffee:

Author Tamsen Webster talks about how to create impact in the real world with her latest book on The 9 Principles of Lasting Change

Direct Link to File

Brought to you by our sponsors:NetSuite and Wix Studio

The new book: Say What They Can’t Unhear

Interview on the previous book: Find Your Red Thread

Driving action in marketing, sales, and leadership communication is not the same as creating long term change

Creating internal motivation so the behavior is repeated without outside effort

Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!

Using Aristotle’s approach – you must lead with the elements of agreement

Story is arguement

People want to be seen as smart, capable, and good

NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.

You can’t want it more than they do

The Message Design Institute

The question of how to accelerate the understanding and adoption of new ideas

Learn2Reinvent

The Compact Case

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