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10min chapter
Say What They Can’t Unhear
Marketing Over Coffee Marketing Podcast
Desire and Marketing Alignment
This chapter explores the role of desire in storytelling and effective decision-making, highlighting the need for genuine motivation in pursuing goals. It critiques traditional marketing approaches, advocating for a focus on customer awareness and existing problems to create more impactful connections with audiences. Additionally, the chapter emphasizes the importance of structured message design for personal and professional development, while offering inspirational resources to motivate listeners in their marketing endeavors.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode