Evolution of Gym Facility Pricing Strategies in the UK

Pedro Sousa, Principal at Oxy Capital, joins the podcast to discuss his thesis on The Gym Group plc (LSE: GYM) - founded in 2007, the Gym Group is the original provider of high quality, low cost gym facilities in the UK.

For more information about Oxy Capital, please visit: https://oxycapital.com/homepage/

Chapters:

[0:00] Introduction + Episode sponsor: Fundamental Edge

[2:05] Overview of Gym Group $GYM.L and why it's interesting to Pedro

[9:09] Competitive analysis: Basic-Fit and PureGym

[18:00] Raising prices and margin expansion

[25:40] Replacement cost and margin of safety

[31:29] Discounting of membership in October 2022

[33:42] New CEO in Summer 2023

[37:29] Three-tier pricing membership

[41:14] Normalized earnings levels looks like and free cash flow

[53:18] EBITDA multiples

[56:35] Bear case on $GYM.L

[1:07:28] Final thoughts

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