Doing Customer Experience Right‬ with Stacy Sherman cover image

60. Journey Mapping Techniques To Put Customers At The Center Of Your Business With Kerry Bodine

Doing Customer Experience Right‬ with Stacy Sherman

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The Importance of Customer Experience in Business Outcomes

This chapter emphasizes the significance of customer experience in impacting business outcomes, debunking misconceptions and highlighting the importance of understanding customer needs through journey mapping. The guest also mentions their website for more information and introduces a product called the journey mapping master toolkit.

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