The First 100 Days as VP of Marketing of Superside.com with Amrita Mathur (GMT062)
Growth Marketing Today
00:00
How Did the Marketing Team Come About?
I was already running, I was already the director of Dumanja and at a company called Vision Critical. There wasn't really like an established marketing team, yet the company had done really well. But they wanted more efficient growth. So we were like, okay, how do we scale? And that's kind of why the marketing team was born. He hired me on to basically figure out all go to market, all demand gen, all operations.
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