6min chapter

The Town with Matthew Belloni cover image

Is Netflix Spending its $18 Billion Content Budget Correctly?

The Town with Matthew Belloni

CHAPTER

Budgeting for Engagement: What’s Next for Streaming Majors?

This chapter explores Netflix's heightened content budget aimed at boosting subscriber engagement and discusses Amazon's ambitious plans for theatrical releases. It delves into the complexities of balancing streaming and theatrical success amidst industry skepticism and logistical challenges.

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