Bob Iger orchestrated four of the most significant purchases in Disney's history. The challenge is how to maintain brand cohesion without forcing those very different properties to start acting too much like each other. He knew many of the brands would work together, but he did not force some of the more mature content to sit under the Disney banner.
Branding is at the heart of any organization’s identity, product, and mission. It's the narrative you weave throughout your scale journey. That’s why brand relevance isn't a nice-to-have — it's a need to have. This special episode of Masters of Scale shares key branding lessons from Nike, Disney, the U.S. Olympic and Paralympic Committee, and more. Applying these insights can amplify your momentum, whether your brand is just starting out or firmly established. By refreshing your brand in dynamic ways, you'll make it relevant and keep it relevant.
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