Breaking B2B - B2B Marketing & Demand Generation Podcast cover image

#295 Why Sales Is Like A Therapy Session - Jack Frimson & Zac Thompson

Breaking B2B - B2B Marketing & Demand Generation Podcast

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How Do You Qualify People?

How do we ask about our prospects, common frustrations and problems? And how do we ask them these qualifying questions without it sounding like an interrogation session. All the work in that front end to say, I'm not your typical bullshitty salesperson is kind of wasted. It's more like the authentic asking of questions and the authentic listening.

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