2min chapter

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Place Your Bets (On Media, Community, And Brand) With Mayur Gupta

Marketing Against The Grain

CHAPTER

What Are Some of the Hardest Things You Had to Measure Ar Spotify?

Spotify is a social media platform that was founded in 2007. The company has been growing organically for the past 80 years. In its early days, spotify spent most of its money on organic growth. But they were asked to measure their spend more effectively and quantifiably. They are now running at scale with over 100 million monthly active users.

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