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3min chapter
The guy holding the gavel at the Fortress v. Cohen auction
Deconstruct
The Role of Advertising in Auction Effectiveness
This chapter explores the vital role of advertising and marketing in boosting participation in auctions. It highlights effective strategies for attracting bidders and reflects on the dynamics of past auctions, illustrating how promotion influences the auction atmosphere.
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AI-powered
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode