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How Much Are You Prepared to Spend to Acquire Members?
If we're doing a calendar year, you lost 18 thousand dollars of membership in january. If i get to a hundred, 50 members, it's just a larger figure that's going out the door. Now if i stay flat at ten %, turn we're to operating under the influence that you can stop somebody from cancelling. That's mo thing. We're not in control of that. The question is how much are you prepared to spend to get a significant portion of that bet? And that, to me, is a more valuable place to spend your time and effort.