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3min chapter
Robert, President of Growth at Docusign on product-led sales, a new growth frontier
McKinsey on Building Products
Prioritizing Value Creation
This chapter explores the importance of focusing on value creation for customers and partners rather than immediate gains. It highlights the balance between short-term sales and long-term relationships, emphasizing how a customer-centric approach can lead to sustainable business growth.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode