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How to Target Your Target Audience
If you're selling a B2B product, you need to be looking at things that are linked in because that's where your buyers are going to be and that's what they're thinking about the business product. And then equally, as you've mentioned Discord and Reddit, you'd find a lot of gamers on Discord and don't discredit gamers. So yeah, I think certainly starting off and looking at the channels, we're not in forever, it's benefit. We're not just talking about TikTok and Instagram here. This goes a lot deeper and a lot wider than that as well. Yeah, absolutely. It needs to make sense for your audience.