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15min chapter
Advancing Behavioral Economics with Colin Camerer
Masters in Business
From Psychology to Behavioral Economics
This chapter traces a notable figure's academic journey from physics and psychology to behavioral economics, emphasizing the influential environment at the University of Chicago and Northwestern University. It explores the intersection of behavioral finance, game theory, and neuroeconomics, highlighting how traditional economic models often fall short in explaining real-world decision-making. The discussion also sheds light on innovative methodologies like eye-tracking and fMRI to better understand consumer behavior and the discrepancies between intentions and actions.
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Discover
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