Flip the funnel | Boaz Maor
The Daily Standup
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Measuring Customer Satisfaction in B2B
This chapter explores the complexities of assessing customer satisfaction and loyalty within a B2B framework, emphasizing the importance of segmentation for accurate measurement. It discusses tailored approaches to metrics like Net Promoter Score (NPS) for different customer tiers, and highlights how distinct strategies are needed based on varying client sizes and industries. The conversation also addresses the challenges of scaling companies, underscoring how individual roles and team dynamics evolve throughout different growth phases.
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