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How I Built This with Guy Raz

CHAPTER

Navigating Luxury: Insights from Ashley Gold

In this chapter, the hosts chat with Ashley Gold, founder of Am Attend, about her transition from law to launching a luxury home and tableware brand. They delve into the challenges of startup branding, emphasizing customer connection, product focus, and effective marketing strategies, including partnerships with boutiques and influencers. The discussion also highlights the importance of simplifying product lines and directly engaging with high-end retailers to enhance brand visibility and appeal.

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