Podcasting is Your Next Demand Gen Secret Weapon with Fatima Zaidi of Quill & CoHost
The Content Cocktail Hour
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The Power of Podcasting for Brand Awareness and Engagement
The power that hosting a podcast and having data can do for your brand. It's simply about when you justify the creation of new production budgets or even just to buy the time that it takes to frequently create good content. You need to think about ways that it's actually going to benefit your business strategy in the long haul rather than just brand awareness and engagement. And we're typically competing with budgets and time for modern marketing channels like digital marketing.
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