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#260: How To Create A Targeted Sales Cadence for Higher Conversion Rates

The Growth Playbook

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Customization and Contextualization in Sales Process

The chapter emphasizes the importance of customizing sales approaches based on the value of the product, with higher value deals requiring a more personalized strategy. It discusses the significance of capturing specific lead information, personalizing email sequences, embracing an omnichannel approach, and refining list segmentation for enhanced B2B sales conversion rates.

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