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7min chapter
#260: How To Create A Targeted Sales Cadence for Higher Conversion Rates
How to Sell | B2B Founder Growth Systems
Customization and Contextualization in Sales Process
The chapter emphasizes the importance of customizing sales approaches based on the value of the product, with higher value deals requiring a more personalized strategy. It discusses the significance of capturing specific lead information, personalizing email sequences, embracing an omnichannel approach, and refining list segmentation for enhanced B2B sales conversion rates.
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