How to Balance Customer Support With Marketing and Product Development

Intercom has a feature where you can have saved replies for frequently asked questions. We're in constant state of adding new data feeds to our marketplace, so I think constantly having a pulse on what people are looking for is huge. It helps you kind of direct your attention into those different areas of the website that maybe need a little UX touch up or a little help. And then we also had a system that Andrew built, which is pretty genius where if we get asked a question a certain number of times, we write a blog about it. Just because we don't have time to answer these questions over and over again.