Strategic Site Selection for Squeeze

One of the defining brands of the 2010s was Drybar. The popular chain of blow dry salons helped define the so-called experience economy, leading to numerous competitors and copycats. But of course, to go from a single location to a national chain is difficult in all kinds of ways, both personally and operationally. On this episode, we speak with Drybar founder Alli Webb on the experience, which she talks about in her new book titled 'The Messy Truth: How I Sold My Business for Millions but Almost Lost Myself'. We also discuss the truth about raising money, her new chain of massage studios, how to select the perfect retail location, and how operating a business is different in 2023 than it was 10 years ago. 

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