2min chapter

The School of Greatness cover image

Pixar’s Formula For Storytelling Success & Emotional Persuasion w/ Founder Ed Catmull EP 1474

The School of Greatness

CHAPTER

The Surreal World of Toy Story

When Toy Story came out, the biggest question that we had was what are the reviewers going to pay attention to? What we found was that I lost every review. There was at most one or two sentences about the new technology and the rest of the review was about the movie. It wasn't about the technology. It was about being a great movie. And if we had done that and we got people to buy into this world and watch it and feel it, then that was the win.

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