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11min chapter
20Sales: How to Close Sales When Selling to CFOs, How to Guarantee You Win Every Renewal, Core Questions All CFOs Ask Today When Buying, Why Revenue Operations is the Most Important Role in a Company with Steve Goldberg, CRO @ Salesloft
The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
The Importance of Understanding the Problem and Presenting the Unique Value Proposition
In this chapter, they discuss the hiring process at Salesloft and how they incorporate case studies. They emphasize the importance of understanding the problem being solved and how to present the unique value proposition and solution. They also address the idea that budget has shifted to CFOs but clarify that CFOs are not closed for business, citing previous experience of closing large deals during the financial crisis. Additionally, they stress the need to treat every renewal as a new deal and highlight the common question asked by CFOs during the renewal process.
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