The Email Series You HAVE To Update For BFCM (Pssst It’s Something You Should Already Have) #617
Ecommerce Marketing School
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Updating Email Series for BFCM Sales
This chapter emphasizes the importance of regularly updating email series for Black Friday Cyber Monday (BFCM) sales, including adding a sense of urgency and testing different offers. The speakers also discuss targeting specific customers based on their behavior and leveraging abandoned cart emails to provide value.
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