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4min chapter
320: Jim Wilson's next venture, a surprise startup shutdown, & Lilly's Zepbound strategy
The Readout Loud
Lilly's Direct-to-Consumer Strategy
This chapter explores Lilly's strategic shift to a direct-to-consumer model for their medications in response to compounded drugs' popularity. It addresses the implications for consumer access, data collection concerns, and recent changes in drug pricing and couponing programs.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode