22min chapter

Peoples & Things cover image

Benjamin C. Waterhouse on "One Day I'll Work for Myself: The Dream and Delusion That Conquered America"

Peoples & Things

CHAPTER

The Evolution of Entrepreneurship and Work Culture

This chapter examines the changing perceptions of small businesses and entrepreneurship from the 1980s onward, highlighting the rise of rapid growth and scaling as measures of success. It discusses the cultural shift introduced by business schools, the impact of figures like Joseph Schumpeter and Peter Drucker, and the influence of technology on remote work dynamics. Additionally, it explores the intertwined histories of franchises and the gig economy, revealing the underlying exploitative aspects of these business models despite their promises of individual empowerment.

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