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5min chapter
Alex Hormozi’s No BS Guide To Making Millions (In 9 Steps)
The Blueprint with Simon Squibb
Perceived Value and Customer Choices
This chapter explores the concepts of perceived value, time delay, effort, and sacrifice in customer purchasing decisions. Through examples from the fitness industry, it illustrates how these factors influence pricing, desirability, and the need for brands to adapt to market trends to maintain integrity and foster growth.
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AI-powered
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode