Alex Hormozi’s No BS Guide To Making Millions (In 9 Steps)
Simon Squibb
00:00
Perceived Value and Customer Choices
This chapter explores the concepts of perceived value, time delay, effort, and sacrifice in customer purchasing decisions. Through examples from the fitness industry, it illustrates how these factors influence pricing, desirability, and the need for brands to adapt to market trends to maintain integrity and foster growth.
Transcript
Play full episode
