#402: Giant Food Celebrates Its Award-Winning Loyalty Strategy
Let's Talk Loyalty
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The Importance of Loyalty in Business
Ryan Anderson: The idea of loyalty is a ritual. He says rituals are these formal ceremonies where human beings connect with each other. And that often can be more powerful as a reason to stay and to give the loans in relationship, he says. Anderson: Loyalty programs have an opportunity to turn their relationship from one that can be transactional,. you know, very rich and powerful, but yet still merely transactionalto something that really is more emotional in nature.
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