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Disruptive Innovation in the Era of Big Tech

HBR On Strategy

CHAPTER

The Evolution of Disruptive Innovation Theory

This chapter explores the impact of Clay Christensen's theory of disruptive innovation on business strategy and competition. It discusses the evolution of the term 'disruption' across different contexts, the misconception that innovation mainly comes from startups, and examples of misunderstood stories like Blockbuster and Kodak. The dialogue emphasizes the importance of balancing current investments with future innovations and the necessity of fostering small initiatives within established companies.

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