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Ditching Hourly Fireside Chat with Ed Gandia and Jonathan Stark

Ditching Hourly

CHAPTER

What's the Difference Between Problem Aware and Solution Aware?

The challenge with content marketing and copywriting is many of them think they know how to do it. You have to basically draw a line, a dividing line between a problem aware prospect and a problem aware and solution aware prospect. The challenge is you need to learn how to ask better questions and how to listen more attentively so you can steer the conversation the right way.

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